Ysmay | Digital Strategist



42Yogis.com April 2014 – Current
Developed and launched 42Yogis.com, a yoga platform designed to help yoga students and teachers achieve personal and professional transformation. Responsibilities include: digital strategy, bookkeeping, content development, social media management, and business development.

Director of Digital Strategy

Joyott October 2013 – October 2014

Responsible for digital strategy, business growth, and marketing campaigns.  Accomplishments include: Designed and implemented guidelines for B2B and B2C growth. Organically grew social media following from 0 to 15,000 collectively in 12 months, increasing user engagement, customer base, and brand awareness.


Terra Cotta November 2011 – October 2013

Oversight of day-to-day operations including staffing, customer relations, digital strategy, social media, bookkeeping, and food safety.

Guest Blogger

Virgin.com August 2011 – December 2012

Responsible for writing articles about branding, marketing, and travel.


Ysmay Consulting January 1999 – Present

Business consultant helping small businesses, coaches, and fellow consultants develop their brand, streamline business policies and procedures, reduce costs, implement social media strategies, and grow their business. Proven track record of growing clients’ social media following organically, and using social media to drive traffic and new business.